Category Archives: AG Furniture – Neutral

Architecture Guidelines / Neutral / Furniture

Furniture

Audi-approved furniture is required at all rooms and areas that are visible or accessible to customers.* A series of area-specific furniture sets have been designed to provide a consistent customer experience at all Audi facilities. Each furniture set is can be composed of different grouping of elements, which give flexibility in designing the layout of a dealership.

*These standard guidelines do not apply to back-of-house spaces and staff-only areas. In such areas, any functional, high-quality furniture is acceptable.

Furniture


On the masterplan shown here, the main area-specific furniture categories, are labeled:

1 Reception
2 Sales Point
3 Office
4 Conference
5 Lounge
6 Café
7 Service Reception
8 Retail / Product Display
9 Children’s Area (not shown)


Furniture pieces are referred to by their Item Numbers, which are indexed in the furniture specifications.


See Furniture by Area section below for guidelines on selecting Audi-approved furniture for customer-facing areas.


See full Furniture Specs

Furniture by Area

Showroom / Reception
Sales Point
Office
Conference
Lounge
Café
Service Drive
Retail / Product Display
Children’s Area
Showroom / Reception
1

No furniture is permitted on the designated showroom floor .
Only display vehicles may be located on the dark grey showroom tile.

Image is not available
1

Reception Platform
The reception platform always includes a reception desk, a rear credenza with an Audi brand wall, and often a lounge or bar area for customers.
Regardless of its location, the desk and credenza are modular so that they can be customized and configured to meet various staffing needs.
Elements pictured: D8, R1

Image is not available
2

Option A
The reception platform can project onto the showroom floor for better visibility from the main entrance vestibule.
Elements pictured: D8, R1, C3, CH7C

Image is not available
3

Option B
The reception desk can also be located on the Sales floor between the Showroom and Service Reception to receive both sales and service customers.
Elements pictured: D8

Image is not available
1

Greeter Podium (optional).
In addition to a reception desk, a greeter podium may be used at the Showroom or Service Drive.
Elements pictured: D9

Image is not available
Sales Point
1

The basic unit for an Audi Sales point (ABS station) is a desk with a rear credenza.
Elements pictured: D1, S1, CH3, CH2

Image is not available
2

Audi Spine
Multiple sales desks can be grouped along a central acoustic partition for optimal use of space. Credenzas are used to separate each sales point in the perpendicular direction. The Audi Spine is electrified, reducing the quantity of required floor outlets. Planters on rear credenzas are optional.
Elements pictured: AS, D1, S1, CH3, CH2, AP1A

Image is not available
1

Progressive sales refers to layouts in which customers are offered a diversity of seating types when interacting with the sales team.
According to the Progressive Sales concept, transactions can occur in a variety of furniture settings using digital tools.
Elements pictured: WE4 with TV, D4, CH3A, CH2

Image is not available
2

Informal seating arrangements, including lounges paired with a TV, can serve as alternatives to the more formal and traditional desk arrangement. See Lounge section below for alternative seating.
Elements pictured: WE4 with TV, T1, L4 (chair alternatives: L1, L3)

Image is not available
2 - copy

Variable Transaction Point
Wherever the Progressive Sales concept is used, these areas become flexible transaction points and can serve as both sales points and customer waiting areas. Therefore, these sales points do not have a dedicated sales person; the dedicated sales staff, in these instances, has desks in a back-of- house bullpen area.
Elements pictured: L12A

Image is not available
Office
1

Office Elements
The primary unit for offices is a desk with a rear storage credenza.
Elements pictured: D1, S1, CH3, CH2

Image is not available
Conference
1

Conference Room
The Conference Room is always considered a premium space, whether or not it is customer- facing. Therefore, it should be furnished with Audi-approved furniture. Audi conference tables have the ability to be electrified.
Elements pictured: T4

Image is not available
2

Training
Conference tables may also be used in training rooms. This is another conference table style.
Elements pictured: T5

Image is not available
Lounge
1

Lounges warm the sales area, making the Showroom and Sales Floor more welcoming and comfortable for customers.
Multiple lounge seating options give dealers flexibility and add variety to the facility.
Elements pictured: Turtle Lounge L4, T1D

Image is not available
1

Catifa Lounge
The Catifa 60 lounge seat is a contemporary seating option with aluminum swivel base.
Elements pictured: Catifa Lounge L3, T1A

Image is not available
2

Area Rugs
Area rugs should be used at lounges. This helps define the lounge and makes the experience more comfortable. Floor lamps are highly recommended at lounges.
Elements pictured: Catina Lounge L3, T1A, FL1

Image is not available
1

Foster Knoll Lounge
The Foster 501 lounge seat is a club-style chair with polished chrome base.
Elements pictured: Foster Lounge L1, T1E

Image is not available
2

Lounge with Retail Display
Boutique product displays can be used to elevate customer lounges and promote Audi merchandise and vehicle accessories.
Elements pictured: Foster Lounge L1, T1E, WE4, AP2A, AP2C

Image is not available
1

Additional Lounge Accessories
1 A gooseneck floor lamp, called the Twiggy Lamp can be used with any of the lounge options above to increase the inviting nature of the customer atmosphere.
2 Double-sided, freestanding slat walls can be equipped to support a TV or outfitted with shelving and/or hooks for merchandise display.
Elements pictured: FL1, WE4

Image is not available
1

Vitra Alcove Lounge
This two-seat or three-seat highback sofa, designed specifically for open-plan office spaces, provides an acoustically sound space for customers or sales transactions.
Elements pictured: L12A

Image is not available
2

Transaction Points
Lounges can double as a customer waiting area and as a variable sales transaction point. See Sales Point section above.
Elements pictured: L12A

Image is not available
Café
1

Self-Service Café
The basic café element is a wall- mounted self-service counter with black MDF lower cabinets with integral refrigerator, white Corian countertop, and black MDF slat walls for open shelving. This is a modular piece which can be modified to meet any wall length. Here, the self-service counter is paired with café tables & chairs.
Elements pictured: C1, C2, CH7C

Image is not available
2

The self-service counter can be paired with a dual-height service bar that accommodates customer seating.
Elements pictured: C1, C2, CH7C

Image is not available
1

Full Service Café
Audi cafés can also be staffed to provide full service to customers.

Image is not available
Service Drive
1

Stand-up Desk (Option A)
Audi service reception desks are positioned adjacent to the Service Drive. They can be standing workstations (the service writer has a stool height chair) or sit-down desks, where both customer and service advisor are seated.
Elements pictured: D5 (stand-up desk)

Image is not available
2

Often times, the D5 stand-up service writer desks are grouped in pairs and are accompanied by a rear credenza that can accommodate printing equipment.

Elements pictured: D5 (stand-up desk), S1

Image is not available
1

Sit-down Desk (Option B)
The sit-down service writer desks are the same piece as the office desks. Various length black cabinets are available.

Elements pictured: D1 (standard desk)

Image is not available
2

Desk with longer storage cabinet.

Elements pictured: D2

Image is not available
3

Example of an layout with the sit-down service writer desks.

Image is not available
Product Display
1

Boutique Elements
Boutique options for retail display include free-standing and wall-mounted:
- Slat walls
- Glass display vitrines
- Wheel display
- Literature rack
Elements pictured: WE1, WE2, WE3, WE4, V1A, V1B, WWE3, WWE4, B1

Image is not available
2

Example 1
Slat walls at customer lounges can accommodate a TV and Audi Collection items.

Elements pictured: WE3

Image is not available
3

Example 2
Lockable glass vitrine near customer lounge.

Elements Pictured: V1A

Image is not available
1

Retail Parts Counter
The Retail Parts counter is a required customer-facing component of an Exclusive Terminal facility.
Slat walls can be used behind Retail Parts counter to display Audi Genuine Accessories.
Elements pictured: C4, WE1

Image is not available
2

Retail Parts Counter
Wall graphics may also be used behind the Retail Parts counter.

Elements pictured: C4

Image is not available
Children’s Area
1

Children’s Lounge
There are a variety of wall graphics and furniture elements that can be used to designate a children’s lounge. Alternatively, an Audi graphic can be applied to glazing for a more interactive experience, as seen at this Children’s Lounge at Fletcher Jones’ Audi Service building.
Elements pictured: K1, K2, K3

Image is not available

Audi of America. All rights reserved. © Copyright 2018