For dealers enrolled in the Audi Sport Program, there are specific furniture and interior signage requirements for creating a premium environment that identifies and promotes the Audi Sport sub-brand.
The Audi Sport (AS) architecture is designated for two areas of the dealership: the Showroom and the Sales Area. It identifies one of the showroom vehicles and one of the required sales transaction points (ABS workstations) as Audi Sport.
Both the AS vehicle and AS workstation contribute towards Audi’s minimum capacity requirements.
Audi Sport Elements
There are eight required elements:
1 Freestanding Rhombus (illuminated)
2 Audi Sport Highlight Vehicle
3 Audi Sport Logo (illuminated)
4 Wall Rhombus (illuminated)
5 Slat Wall Panels
6 Audi Sport Transaction Point
7 65” TV with either:
a. Sample Boxes
b. Wheel Display (not shown)
8 Deco Display Cabinet (required with Sample Boxes, or optional with Wheel Display)
Audi Sport furniture and signage pieces are referred to by their Item Numbers, which are indexed in the Audi Sport specifications. All elements are provided by either of Audi’s approved furniture vendors.
See full Audi Sport Specs
Audi Sport by Area
The Sport rhombus is the strongest visual element of the Audi Sport program and provides unique recognizability. To generate maximum attention from the street, the Freestanding Rhombus and Audi Sport Highlight Vehicle are placed prominently in the Showroom at the main curtain wall window. This ensures that the Audi Sport brand is visible to potential customers arriving by vehicle. Only these two elements are allowed on the designated Showroom floor.
The Freestanding Rhombus should be angled in the same direction as the 60° sloped Showroom wall (if applicable) and be placed between any structural columns to maximize its visibility. Please hold the edge of the Freestanding Rhombus at least 1’-0” off of the face of the nearest column.
Note: If there is no sloped wall, the rhombus should be inclined to the right, when viewed from the exterior.
The Freestanding Rhombus oriented parallel to the slope of the curtain wall in the main showroom window with prominent visibility from the exterior.
The Freestanding Rhombus and Audi Sport Highlight Vehicle are placed along the main showroom window and oriented parallel to the slope of the curtain wall for maximum visibility.
Required Element: Freestanding Rhombus
This double-sided element is internally lit with LED lighting. It comes with an integral dimmer switch.
Required Power: Provide one (1) recessed floor outlet centered in the base.
See specs for AS-FS-RHB
A separate, but related, Transaction Area is required to accompany the Showroom elements. This is an designated Audi Sport ABS workstation that is branded with Audi Sport signage and furniture.
It should be integrated into the pocket curve (white curve) of the Showroom in an Audi Terminal. If the pocket curve is not available or not the appropriate size, there are alternative configurations possible for the customer area (see Layouts B and C). This transaction area should be visible and eye catching for customers walking into the facility.
Layout A: Pocket Curve (preferred)
The pocket curve corner of the Showroom (if applicable) is the preferred location for the AS Transaction Area. This location is the closest area to the Audi Sport vehicle and the most visible throughout the dealership.
Layout A: Options
The wall elements can be arranged in multiple ways to meet Audi Sport standards. If possible, it is ideal that the Wall Rhombus be located on the wall perpendicular to the Freestanding Rhombus and opposite the main entry. This maximizes visibility from multiple points in the dealership.
The furniture can consist of a desk, a lounge, or a combination of both.
1 Desk with Wheel Display
2 Lounge with Sample Box/Deco Display
Note: The Audi sales advisor should always face the main entrance.
Layout A: Power Requirements
Provide separate power connections in the wall for:
- Wall Rhombus
- Wall-mounted TV (plus data)
- Deco Display Case
Provide separate power connections in the floor for:
- Desk (plus data), or
- Twiggy lamp
Provide power supply for illuminated Audi Sport Logo mounted above the ceiling.
Layout B: Wall Mounted
This configuration is recommended for dealerships without pocket curves and limited floor space.
Layout B: Options
This layout works with all the elements along a single wall, or paired with a freestanding slat wall, if wall space is limited.
1 Bar-height desk with Sample Box / Deco Display; TV is mounted on a freestanding slat wall
2 Desk with Sample Box / Deco Display along a single wall
Note: Lounge seating can also be used in either of these scenarios.
Layout C: Freestanding
This configuration is recommended for dealerships without pocket curves and limited wall space. The freestanding wall is double-sided to accommodate the required signage and furniture pieces.
Layout C: Freestanding Options
The Wall Rhombus and Audi Sport Logo (not illuminated in the freestanding option) are located on the reverse side of the freestanding slat wall. This side should be oriented towards Service Reception.
The TV and wall display elements (Sample Boxes/Deco Display and/or Wheel Display) are located on the same side as the furniture.
1 Large desk with Sample Box/ Deco Display
2 Lounge with Wheel Display
Layout C: Power Requirements
Provide two (2) duplex floor outlets to power Wall Rhombus, TV, and Deco Display (if present) at any two of these four locations. Include data.
Audi Sport Logo
This non-dimmable illuminated sign is wall-mounted and to be aligned with the top of the Wall Rhombus. The letters are attached to an aluminum backer panel with plaster flange and raceway for pre-construction.
Required Power: Provide power supply mounted in ceiling above the logo.
See specs for AS-HW-Logo
This wall-hung rhombus is internally lit with LED lighting and comes with an integral dimmer switch. It is mounted directly to the white sheetrock wall.
Required Power: Provide one (1) recessed clock outlet located 17” to 24” A.F.F. and centered in signage width.
See specs for AS-HW-RHB 1
65” TV with Deco Display & Sample Cabinet
A 65” TV (1) is always hung on the slat wall panels, across from the AS transaction seating.
In lieu of Wheel Displays, a Sample Box cabinet (2) paired with the Deco Display (3) may be used. The face and one side of the Deco Display cabinet is glazed. The glazed side should face in the direction of the transaction seating. Final glazing is to be confirmed with the vendor. All three of these elements are hung on the MDF slat wall panels. Required Power for Deco Display and TV) Provide wall outlet located 36” or 56” A.F.F., centered in panel width. TV requires data.
See specs for AS-65TV, AS-STG4, AS-SPT-DECO
The Wheel Display is hung on the MDF slat wall panels. When the Sample Boxes & Deco cabinet are not used, a minimum of two wheels are required. Wheel Displays are angled, and should be positioned to face in the direction of the Audi Sport highlight vehicle.
Note: Wheels do not come with the Wheel Display element, but should be ordered separately through Audi.
Note: Building walls may need to be reinforced in order to support the slat wall elements, which with the other accessories, have a maximum load of 445 pounds, across the wall.
See specs for AS-WHL-1
AS Desk Furniture
Any of the Audi-approved furniture may be used for the AS Transaction Area.
1 Desks (3-person)
2 Long tables with storage pedestal (4-person)
3 Counters (6-person)
4 Counter height tables with storage pedestal (4-person)
AS Lounge Furniture
Audi Sport seating uses the same pieces from the Audi furniture program; however, when used at the AS Transaction area, the finishes are entirely black.
1 Lounge chairs
2 Task chairs
3 Twiggy area lamp
4 Bar stools
5 Café tables
The transaction furniture should be positioned at a 90 degree angle in relation to the TV and centered on the TV. Please allow a minimum of 1’-8” between the end of the furniture and the wall-mounted display pieces.
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