Audi-approved furniture is required at all rooms and areas that are visible or accessible to customers.* A series of area-specific furniture sets have been designed to provide a consistent customer experience at all Audi facilities. Each furniture set is can be composed of different grouping of elements, which give flexibility in designing the layout of a dealership.
On the masterplan shown here, the main area-specific furniture categories, are labeled:
2 Sales Point
7 Service Reception
8 Retail / Product Display
9 Children’s Area (not shown)
Furniture pieces are referred to by their Item Numbers, which are indexed in the furniture specifications.
See Furniture by Area section below for guidelines on selecting Audi-approved furniture for customer-facing areas.
See full Furniture Specs
Furniture by Area
No furniture is permitted on the designated showroom floor .
Only display vehicles may be located on the dark grey showroom tile.
The reception platform always includes a reception desk, a rear credenza with an Audi brand wall, and often a lounge or bar area for customers.
Regardless of its location, the desk and credenza are modular so that they can be customized and configured to meet various staffing needs.
Elements pictured: D8, R1
Multiple sales desks can be grouped along a central acoustic partition for optimal use of space. Credenzas are used to separate each sales point in the perpendicular direction. The Audi Spine is electrified, reducing the quantity of required floor outlets. Planters on rear credenzas are optional.
Elements pictured: AS, D1, S1, CH3, CH2, AP1A
Progressive sales refers to layouts in which customers are offered a diversity of seating types when interacting with the sales team.
According to the Progressive Sales concept, transactions can occur in a variety of furniture settings using digital tools.
Elements pictured: WE4 with TV, D4, CH3A, CH2
Variable Transaction Point
Wherever the Progressive Sales concept is used, these areas become flexible transaction points and can serve as both sales points and customer waiting areas. Therefore, these sales points do not have a dedicated sales person; the dedicated sales staff, in these instances, has desks in a back-of- house bullpen area.
Elements pictured: L12A
The Conference Room is always considered a premium space, whether or not it is customer- facing. Therefore, it should be furnished with Audi-approved furniture. Audi conference tables have the ability to be electrified.
Elements pictured: T4
Additional Lounge Accessories
1 A gooseneck floor lamp, called the Twiggy Lamp can be used with any of the lounge options above to increase the inviting nature of the customer atmosphere.
2 Double-sided, freestanding slat walls can be equipped to support a TV or outfitted with shelving and/or hooks for merchandise display.
Elements pictured: FL1, WE4
Vitra Alcove Lounge
This two-seat or three-seat highback sofa, designed specifically for open-plan office spaces, provides an acoustically sound space for customers or sales transactions.
Elements pictured: L12A
The basic café element is a wall- mounted self-service counter with black MDF lower cabinets with integral refrigerator, white Corian countertop, and black MDF slat walls for open shelving. This is a modular piece which can be modified to meet any wall length. Here, the self-service counter is paired with café tables & chairs.
Elements pictured: C1, C2, CH7C
Full Service Café
Audi cafés can also be staffed to provide full service to customers.
At Audi Atlanta, where nearby restaurants are scarce, the dealership provides a full service café for customers on the mezzanine level, overlooking the Showroom.
Stand-up Desk (Option A)
Audi service reception desks are positioned adjacent to the Service Drive. They can be standing workstations (the service writer has a stool height chair) or sit-down desks, where both customer and service advisor are seated.
Elements pictured: D5 (stand-up desk)
Example of an layout with the sit-down service writer desks.
There are a variety of wall graphics and furniture elements that can be used to designate a children’s lounge. Alternatively, an Audi graphic can be applied to glazing for a more interactive experience, as seen at this Children’s Lounge at Fletcher Jones’ Audi Service building.
Elements pictured: K1, K2, K3
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