Lightning in a Bottle

SAN FRANCISCO — Energy was high at Audi’s introduction of a “new era of electric” at the launch party for its first all-electric vehicle, the Audi e-tron. “We have harnessed the collective power of Audi…the collective power of our designers, our engineers, our dealers and our customers and have created something truly special,” said Bram Schot, temporary CEO of Audi AG.



The presentation kicked off with a spectacular light show across the San Francisco night sky, followed soon after by the arrival of the evening’s “guest of honor”: the e-tron, a battery-powered crossover, with availability starting in second quarter 2019.


Featuring a perfect harmony of aesthetics and design, Audi e-tron can accelerate from 0 to 60 miles per hour in 5.5 seconds. The car features a low center of gravity and nearly instantaneous torque output from two electric motors positioned on each axle to distribute power efficiently. Its battery has been carefully engineered to account for the heat generated from fast increases in speed and repeated use to ensure excellent driving capability and consistent performance.




Electric Unleashed


“[The e-tron] marks the beginning of a new era for us all at Audi…a new era in electric mobility,” Schot said. “The e-tron is the first of many to come.”


By 2025, Audi plans to offer more than 20 new electric car models, half of which will be fully electric. Others will include plug-in hybrids. And, over the next decade, Audi predicts that 30 percent of its sold cards will be electrified.


“Worldwide, tonight is a celebration of our first electric vehicle,” said Scott Keogh, president of Audi of America. “[Tonight] is about setting the standard for premium electrification. And with the e-tron, Audi has unquestionably accepted that powerful challenge.”



To learn more about Audi e-tron, visit

To view the full Audi e-tron world premiere video, visit