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4. Modern Retail

Modern Retail

We’re proud to introduce Audi Modern Retail.
Modern Retail seeks to make Audi customer-centric by giving customers what they need, when and how they need it. Our core values are clear; we must provide personal and positive customer experiences that build trust, save time, and generate incremental profit for you as dealers*.

Retail Today: Modern Retail mirrors the changing retail landscape.
We provide Audi dealers with a set of strategies and processes to increase dealer profitability* and customer satisfaction*.

Flexible and Responsive: Meeting the needs of each and every dealership.
The Audi Omni-Channel Modern Retail experience meets customers’ expectations for a digitally-enabled seamless retail experience. We equip dealers with the right processes and digital tools – along with curated, flexible, scalable solutions to empower Audi Brand Specialists.

Curated Design: Space planning and furniture configurations.
The AoA Furniture program supports Modern Retail by creating an interior environment designed to engage customers and dealers in end-to-end sales, service, and re-purchase interactions. Curated space planning and furniture configurations help increase sales*.

P/H/D

The three main components of the Modern Retail program are known as P/H/D.

Physical Environment

How does a dealership’s interior space change the dealer and customer experience?

Human Interaction

How do dealer personnel adjust processes when customers engage online or in store, to make sure they receive a personalized and positive experience?

Digital Technology

How do we provide a modern, digital experience and seamlessly transition between the digital and physical environment?

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Physical Environment
Modern Retail is here today. The scalability of the Audi Modern Retail program allows dealers to be flexible when choosing how to implement for profitability*. The interior spaces of Audi dealerships directly influence the dealer personnel and customer experience.

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