The Relationship Sales strategy puts emphasis on the customer experience, providing sales points that allow ABS to offer customers comfortable environments for sales interactions ranging from casual to formal. For more information, see Modern Retail [ LINK ].
A Modern Retail approach to the Audi environment embodies the PHD (physical, human, and digital) through use of contemporary furniture, Relationship Sales strategies, and digital tools to provide a cohesive brand identity with consistent recognition across all dealerships.